PERMA RED is deeply dedicated to reframing the narrative of Indigenous women. We work to instill change through representing strong role models, nuanced characters, and building an authentic and true depiction of life on the Salish Kootenai Reservation.

Perma Red LLC was formed in 2014 with the specific intent to produce the limited series Perma Red based on the novel by Debra Magpie Earling. The rights to the book are owned by this group. We believe media arts are a powerful tool to educate and entertain through the power of Indigenous storytelling, visuals, language and music. We fuse social justice with high quality media arts production. Native women go missing are found in roadside ditches and pulled from rivers or never found at all. Now  stories can be told by trusting the older ways to invigorate Native women’s stories. The spirits of these women are present and demanding to be seen and heard.


PERMA RED is groundbreaking. A series on indigenous resilience, directed by an indigenous woman has never before been seen at this scale. We want to inspire hope for Indian Country.

Join us.


Wondering how else you can help? PERMA RED is dedicated to providing entertainment that also brings education and social justice. We want to build a community across the country (and of all races) that is educated and ready to be advocates for Native issues.

Here is a start…


Reclaiming Native Truth

Reclaiming Native Truth is a national effort led by Echo Hawk Consulting and the First Nations Development Institute to foster cultural, social and policy change by empowering Native Americans to counter discrimination, invisibility and the dominant narratives that limit Native opportunity, access to justice, health and self-determination. Reclaiming Native Truth’s goal is to move hearts and minds toward greater respect, inclusion and social justice for Native Americans.


Suicide Prevention Resource Center

In an analysis of suicide notes to determine motivation, alienation among Native Americans was double that of Whites. Alienation causes a loss of well-being when the individual feels emotionally disconnected from his or her family of origin or culture.

In addition, many Native people do not trust mental health professionals because they see mental health services as part of White culture and not sensitive to their culture. The underlying assumptions driving psychological intervention can neglect the social, societal, and historical issues that many Native people associate with suicide.


Sovereign Bodies Institute

Formerly known as The MMIW Database, the Sovereign Bodies Institute keeps a database of over 2,700 cases of Murdered and Missing Indigenous Women. This is in addition to serving as a research hub and point for such ventures as “Unbottling Stolen Relatives” a pottery project to visualize the data of MMIW.


In November of 2018, the team of PERMA RED put their values to the page and collaborated with the Salish Kootenai College to bring in tribal students to learn alongside the crew. Together they grappled with issues of how to decolonize filmmaking, the history of tribal policy and sovereignty, and rooted themselves in the rich history of Salish Culture.

Photos courtesy of Chloe Dittloff and Humanities Montana with the ongoing support of the Montana Film Office.